Aaron N. FaisonAug 233 minNotes from the FoundersHow two first-time founders with no footwear experience got a shoe made - (Part 1: Finding a designer).How did we get a shoe made for worldie with no footwear experience and no contacts in the industry? I get questions about that process...
Aaron N. FaisonAug 233 minNotes from the FoundersHow I found a co-founder and two tips for finding yours.My co-founder, Brandan, and I went to grad school together. We were both completely remote during our first year of law school in 2020...
Aaron N. FaisonAug 234 minNotes from the FoundersHow business school taught us to ask consumers the right questions and why we decided to pivot.In 2018, I came up with a business idea - a soccer cleat for former competitive players like myself. I discuss the inspiration for...
Aaron N. FaisonAug 224 minNotes from the FoundersMy soccer journey and what inspired the initial idea that would become worldieI kicked a soccer ball for the first time when I was about 3 years old. But before I kicked a soccer ball, I refused to kick a soccer ball.