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The Founder’s Dilemma: Balancing the Need for Speed with the Power of Patience
Co-founder, Aaron N. Faison, shares his thoughts on the constant pull of going fast and slow.

Aaron N. Faison
Mar 101 min read
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How two first-time founders with no footwear experience got a shoe made - (Part 1: Finding a designer).
How did we get a shoe made for worldie with no footwear experience and no contacts in the industry? I get questions about that process...

Aaron N. Faison
Aug 23, 20243 min read
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How I found a co-founder and two tips for finding yours.
My co-founder, Brandan, and I went to grad school together. We were both completely remote during our first year of law school in 2020...

Aaron N. Faison
Aug 23, 20243 min read
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How business school taught us to ask consumers the right questions and why we decided to pivot.
In 2018, I came up with a business idea - a soccer cleat for former competitive players like myself. I discuss the inspiration for...

Aaron N. Faison
Aug 23, 20244 min read
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My soccer journey and what inspired the initial idea that would become worldie
I kicked a soccer ball for the first time when I was about 3 years old. But before I kicked a soccer ball, I refused to kick a soccer ball.

Aaron N. Faison
Aug 22, 20244 min read
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