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Fionna Wright
5 hours ago1 min read
You need to stand out in a sea of sameness...
Written by: Aaron N. Faison Ever seen one of those posts where an entrepreneur announces that their product is now carried in a major...
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Fionna Wright
Mar 131 min read
What to Consider When Buying Sneakers for Kids
Finding the right sneaker for your child shouldn’t feel like solving a puzzle. But with so many options—running shoes, basketball...
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Aaron N. Faison
Mar 101 min read
The Founder’s Dilemma: Balancing the Need for Speed with the Power of Patience
Co-founder, Aaron N. Faison, shares his thoughts on the constant pull of going fast and slow.
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Fionna Wright
Mar 61 min read
Why Your Kid’s Sneakers Should Be Designed for Play—Not Just Style
Kids aren’t just mini adults—they move differently, play harder, and need shoes that keep up. But most sneakers on the market focus on...
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Fionna Wright
Mar 37 min read
How entrepreneurship has changed my view on iteration
Written by: Aaron Entrepreneurship has taught me a lot. One of the most impactful lessons I've learned on my journey is the power of...
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Brandan Ward
Nov 2, 20243 min read
Active Kids Should Play Multiple Sports… And Wear Shoes That Keep Up
I’m guilty of it. For years I’ve dabbled in golf but the past few months I have been somewhat obsessed. So much so that it has spilled...
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Brandan Ward
Aug 27, 20245 min read
worldie Q&A - Kevin Brooks
What are the most common footwear-related issues you see in young athletes, and how do they impact performance and injury prevention...
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Brandan Ward
Aug 27, 20243 min read
Behind the Scenes: Preparing for Our Kickstarter Soft Launch
At worldie, we’re on the brink of something big—our upcoming Kickstarter soft launch. This is more than just the start of a campaign...
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Brandan Ward
Aug 27, 20242 min read
3 Sports Every Active Kid Should Start Playing Now
We try to put our girls in just about every sport available. The big reason is that it keeps them engaged and active and from logging...
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Brandan Ward
Aug 23, 20244 min read
The 5 Best Tips for Choosing Proper Footwear for Active Kids.
As a dad of three, I understand the importance of keeping kids active, and a big part of that is finding the right athletic shoe...
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Aaron N. Faison
Aug 23, 20243 min read
How two first-time founders with no footwear experience got a shoe made - (Part 1: Finding a designer).
How did we get a shoe made for worldie with no footwear experience and no contacts in the industry? I get questions about that process...
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Aaron N. Faison
Aug 23, 20243 min read
How I found a co-founder and two tips for finding yours.
My co-founder, Brandan, and I went to grad school together. We were both completely remote during our first year of law school in 2020...
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Aaron N. Faison
Aug 23, 20244 min read
How business school taught us to ask consumers the right questions and why we decided to pivot.
In 2018, I came up with a business idea - a soccer cleat for former competitive players like myself. I discuss the inspiration for...
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Aaron N. Faison
Aug 22, 20244 min read
My soccer journey and what inspired the initial idea that would become worldie
I kicked a soccer ball for the first time when I was about 3 years old. But before I kicked a soccer ball, I refused to kick a soccer ball.
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